British Heart Foundation links up with Alexa for donations

The partnership will enable Alexa users to donate and organise collections for furniture and electrical donations to British Heart Foundation shops.

The British Heart Foundation has become the first charity to link up with Amazon Alexa to organise donation collections.

The charity has launched an Alexa skill that will enable people to donate money as well as unwanted furniture and electrical items through Alexa-enabled devices such as Amazon Echo.

The charity says it is the first organisation in the world to use Amazon Alexa to collect donated furniture and electrical items through Alexa and the first UK charity to receive donations through Amazon Pay.

The Alexa skill can be enabled through the Alexa app or via a voice activated device and enables people to make a one-off donation, or organise a collection for items to be sold in one of the British Heart Foundation’s 180 furniture and electrical specialist stores.

“The launch of this new project marks an incredibly exciting time for the British Heart Foundation and highlights our ambition to embrace new technologies in our quest to fund more research for the seven million people in the UK living with heart and circulatory disease,” said Simon Gillespie, British Heart Foundation Chief Executive.

“More people than ever own a digital assistant like the Amazon Echo and it’s really exciting for our supporters to be able to use their device to support lifesaving heart research.”

Message of thanks with each donation

After a donation is made through this digital fundraising initiative a message of thanks is played by Rebecca Shorrocks, a 36-year-old comedian who was fitted with an internal defibrillator after being diagnosed with a rare heart disease.

Doug Gurr, Amazon UK Country Manager and Chair of the Board of Trustees for the British Heart Foundation, added: “We are delighted to support The British Heart Foundation in finding more innovative and convenient ways for people to help those living with heart and circulatory disease.

“We hope connecting millions of Alexa customers to the BHF will make a real and positive difference to the seven million people living with cardiovascular disease in the UK today.”

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